About
Enabling consistent performance and success
Businesses need to empower their people, and people need to empower themselves.
Achievement - A thing done successfully with effort, skill, or courage
We've grown up in Sales and we advocate for the profession and the people within it
Whether you’re on a business or personal journey with us, your success is our success and we just love helping you get there.
Revenue Operations and Enablement, with a difference
Spend a few minutes searching for ways to improve your business’s revenue performance and you’re soon bombarded with guaranteed training this – top performing methodology that. I am going to let you in on a secret, one-off, poorly executed programs do not work!!
You know it is nowhere near that simple. And, once you embrace that fact, an optimised revenue function becomes not only possible, but a lot more probable.
PurplePatch isn’t here to give your revenue team an all-encompassing power to sell more. We’re here to enable YOU with the right strategy, tools, and support, to do it yourself… consistently.
Meet Danielle ...
I’m Danielle Dacunha-Howarth, and I founded Purple Patch in March 2020 with one goal in mind: to help businesses unlock their true revenue potential. With over two decades of experience in Sales (I’ve carried the quota), Revenue Enablement and Revenue Operations, including leadership roles at LinkedIn, Salesforce, and Go1, I’ve seen firsthand how the right strategies and technology can transform performance.
I’m all about practical, simple, human-centric solutions that get real results, whether that’s streamlining processes or building high-performing revenue teams.
Purple Patch was born from my desire to bring tailored revenue optimisation strategies to businesses that are scaling, fast! We’ve grown from strength to strength, working with incredible companies like Sonder.io, Okta, and Nuix to craft bespoke approaches that turbocharge sales productivity. I’m passionate about creating sustainable, efficient operations that support growth—and I love helping teams reach their full potential.
Outside of work, you’ll find me in the gym, hosting my radio show, the Purple Patch Podcast and chasing the perfect cup of coffee (with my dog in toe).
Meet Lucy ...
I’m Lucy Lee and I’m proud to share that I have a proven track record as a highly successful Sales Professional and Sales Leader. I’ve worked for start-ups, scale-ups, and established corporate enterprises. I made a strategic transition into Sales Enablement because I like to see people succeed!
I enjoy collaborating with stakeholders to cultivate Sales Development Representatives (SDR), Account Executives (AE) and Customer Success (CSM) teams to operate at the top of their game. Moreover, I have played a pivotal role in implementing robust processes and systems across international teams, so I deeply understand the cultural nuances of selling in different markets.
My passion is fostering top-performing sales teams, providing ongoing support throughout their professional journeys, and strategically positioning individuals for sustained success. My commitment to excellence underscores my dedication to empowering sales professionals and optimise their career trajectories.
Our offerings
Don't take our word for it
“With deep experience across Sales, Channel, Clients, Enablement and tools, my team has benefited from…”
Kevin L
Group Sales Manager — EdventureCo
Don't take our word for it
“PurplePatch was brought in to assist with our Sales Development org but, after the initial engagement, we extended this to include our emerging and commercial sales teams....”
Rob H
APAC Sales Development Leader — Okta
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"PurplePatch has provided our team with integral insight, support, and knowledge helping us continue on our path to....."
Matthew V
Head of Account Management — Canon Business Services
Don't take our word for it
“PurplePatch went above and beyond to understand the intricacies of our products and services, the businesses we help, and the buyers we work with.....”
Chris A
Founder & Director — North
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