From Conception to a Hard Labour Birth
March 10th, 2020. The day I officially launched PurplePatch.
It was by no means a surprise birth. The conception seeds were planted nearly two years earlier at the point when I ‘knew’ I wanted to run my own business again.
If you’ve ever started a business, you’ll have your own marker. The day you placed your feet on the edge of that springboard and looked down at the unending drop with fear stirring in the pit of your belly.
If the fear had remained just ‘fear’, you’d have done the climb of shame back down the steps. Many do. But not you. You recognised the fear as motivation. You looked it in the eye with your ‘bring it on’ attitude – and jumped.
Head-first toward the deep waters of selling and pitching, the sea of no guaranteed income, no company benefits, unpaid holidays, and an ocean of unlimited opportunities. It’s a ‘go’ moment the likes of us never forget.
Before I hit the water, I had to be jump-ready. That meant in-depth researching, planning and developing for months on end before my hair got wet.
In time, I had my offering, the brand – and the strategy to take PurplePatch to market. All I had to do then was start swimming.
Don’t worry, that’s all the analogies and metaphors out of my system.